Image via Flickr. Ignore the random dude.
These advertisements are all over Chicago. Specifically, all over the CTA. I am posting it here because I think that it is the perfect marriage (excuse the pun) of patriarchy, heterosexism and capitalism. This ad plays off of insecure masculinity. How do you make wedding rings macho? Why, you equate them with testicles of course.
This ad campaign assumes that all women want engagement rings, that only men can (should?) purchase engagement rings, and that only real men get engaged.
The CTA is FULL of sexist advertisements. The first one I saw was for the movie Captivity. There have been several more since then but I couldn't find them online. I am sure there will be more to come.