"She Don't Know She's Beautiful"

One of the more insidious double binds that women live with is the idea that we must be beautiful but we must not be aware of it in any way.  If we are aware of our beauty, we are conceited, self-absorbed, or vain.  If we ignore beauty altogether we are called ugly or we have our sexuality called in to question.  There is such a fine line between being appropriately and effortlessly beautiful and "trying too hard" or "not trying hard enough."  

One Direction's song "What Makes You Beautiful" is a perfect example of this double bind.  Another example from my childhood is "She Don't Know She's Beautiful" by Adam Harvey.