Showing posts with label advertisement. Show all posts
Showing posts with label advertisement. Show all posts
Thursday, June 3, 2010
All too often, seemingly well intentioned people create anti-sexual assault or anti-harassment ad campaigns that just don't get it. Like this one. And in case you don't get why that campaign is ineffectual and has the potential to cause more harm, read this post.
That being said, I really like this new ad campaign airing in Wales. It is right on because it depicts the damage that repeated harassment causes. One comment, one grope, one stare, one catcall; they all seem like no big deal. But as I have said repeatedly, women live in a state of constant terror because we deal with those seemingly little things constantly throughout our ENTIRE LIVES. And beyond that, they contribute to a culture that does not respect women as full human beings who have a right to not be assaulted.
Labels:
advertisement,
feminism,
gender roles,
misogyny,
patriarchy,
rape,
TV
Tuesday, May 18, 2010
Apple's iPad Commercials are Sexist
Are Apple's iPad commercials sexist? Yes.
Not really sure why the title had to be posed as a question. And I would strongly disagree that "it may seem kind of a small thing to freak out over." This is just another of hundreds of thousands of ways in which gender stereotypes are reinforced to the point that they seem to be just the natural order of things.
Thursday, October 1, 2009
Unattended Children are Subject to Violence and Dehumanization
There are a few sites I peruse when I am bored or just in need of mindless entertainment. My favorite is FoodGawker. If you like food blogs you will love this site because it is basically a best of collection from a vast array of food blogs. I waste hours on that blog thinking up great recipe ideas. I also enjoy FailBlog and occasionally PassiveAggressiveNotes.
This particular post at PassiveAgressiveNotes really got me thinking. Now I am not one who wants to have children and when I am around other people's children I am uncomfortable and seldom know how to interact with them. In fact, I have occasionally been heard to utter "I hate children." I suppose it would be better to say, "I don't understand children, I don't particularly like their presence and the less time I spend with them in my day to day life the happier I usually am." The exception, of course, being my amazing 3 year old nephew (funny how that works).
Anyway, that post made me think about our patriarchal culture of domination and the ways in which creatures deemed other, weaker or less than in any way are subject to all sorts of violations, abuses and violence. (Be warned, the comments on that post are pretty atrocious). My usual interest is the way in which women have been historically othered and dehumanized because of it. I have discussed here the connection between domination of land and animals and the domination of women and people of color. The connection seems so obvious once one really examines the evidence.
What I saw when looking at the images I linked to was a similar wanton dehumanization of children at the hands of adults. In this world, adults have total control and power over children. Children have few legal rights of their own and are wholly dependent upon the (however unqualified) adults to whom they were born. Childhood is not the same as race or gender as a unit of analysis but there are certain similarities that it would be irresponsible to overlook. The sheer violence of these signs was horrific. Imagine if it said "unattended women will be sold as slaves" or "unattended black men will be placed on hooks and tortured" or "unattended women will be served as sausage" or "placed in dumpsters."
Stand back and think about that. It is pretty horrific. Why is it even remotely acceptable or funny for that matter, to say these sorts of things even as jokes. (Yes, I get that they are intended to be jokes, please do not comment on how humorless I am.) When you imagine a class of people that are legally dependent and unable to defend themselves because of age and ability, being symbolically violated in this way, it really is not remotely funny. The sign below reminded me of the Hustler Magazine cover that I wrote about for one of my undergrad media studies courses. The image of the obvious female form being pulverized in a meat grinder is perhaps one of the more horrific examples of mass media's symbolic annihilation of women.

In case I have not made my point well enough, I will provide this quote from I Blame the Patriarchy. I think she says it quite well:
This particular post at PassiveAgressiveNotes really got me thinking. Now I am not one who wants to have children and when I am around other people's children I am uncomfortable and seldom know how to interact with them. In fact, I have occasionally been heard to utter "I hate children." I suppose it would be better to say, "I don't understand children, I don't particularly like their presence and the less time I spend with them in my day to day life the happier I usually am." The exception, of course, being my amazing 3 year old nephew (funny how that works).
Anyway, that post made me think about our patriarchal culture of domination and the ways in which creatures deemed other, weaker or less than in any way are subject to all sorts of violations, abuses and violence. (Be warned, the comments on that post are pretty atrocious). My usual interest is the way in which women have been historically othered and dehumanized because of it. I have discussed here the connection between domination of land and animals and the domination of women and people of color. The connection seems so obvious once one really examines the evidence.
What I saw when looking at the images I linked to was a similar wanton dehumanization of children at the hands of adults. In this world, adults have total control and power over children. Children have few legal rights of their own and are wholly dependent upon the (however unqualified) adults to whom they were born. Childhood is not the same as race or gender as a unit of analysis but there are certain similarities that it would be irresponsible to overlook. The sheer violence of these signs was horrific. Imagine if it said "unattended women will be sold as slaves" or "unattended black men will be placed on hooks and tortured" or "unattended women will be served as sausage" or "placed in dumpsters."
Stand back and think about that. It is pretty horrific. Why is it even remotely acceptable or funny for that matter, to say these sorts of things even as jokes. (Yes, I get that they are intended to be jokes, please do not comment on how humorless I am.) When you imagine a class of people that are legally dependent and unable to defend themselves because of age and ability, being symbolically violated in this way, it really is not remotely funny. The sign below reminded me of the Hustler Magazine cover that I wrote about for one of my undergrad media studies courses. The image of the obvious female form being pulverized in a meat grinder is perhaps one of the more horrific examples of mass media's symbolic annihilation of women.
In case I have not made my point well enough, I will provide this quote from I Blame the Patriarchy. I think she says it quite well:
"I have stated on numerous occasions (following the materialization in my personal sphere of a pair of nieces), children are an oppressed class. Their universal and legitimately reviled unruliness is not natural. It is a product of neurosis generated by patriarchy’s two main replicatory units: the nuclear family, which directly supports male dominance, and the single mother household, which indirectly supports male dominance a) by acting as an underclass dependent for its survival on paternalism and b) by incubating a ready supply of disadvantaged candidates for membership in the all-important working and military classes."
Friday, September 25, 2009
I Hope They Serve Karma in Hell
I have been meaning to blog about Tucker Max and I Hope They Serve Beer in Hell for quite awhile but every time I try to put pen to paper I am too overwhelmed and horrified to continue. What can I say about someone whose hatred of women and disabled people is so acute and obvious? All I can do is shake my head and mutter about how this proves the need for feminist activism.
After contemplating some quasi-legal anti-IHTSBIH actions, I decided to start a Facebook page with lots of links and information for people who are unfamiliar with the film. I hope we can educate without having to ever pay money to see this film or encouraging anyone else to do so. This film should come with a serious trigger warning. Since it does not, I offer my own for all of the links and videos on my Facebook page and here.
The Facebook page is currently by invite only so feel free to request an invitation if you would like to be a part of this small feminist action.
Here is a link to the trailer from Shakesville.
Here is the Gawker movie review.
There has been some controversy about the I Hope They Serve Beer in Hell ads on CTA buses with slogans like "Deaf girls can't hear you coming" and "Blind girls can't see you coming."
And here is a little culture jamming because we are not without agency here.
So you don't have to subject yourself to the book, blog or movie, here are some of the most telling quotes from Max
On women:
- “She may be a vacuous slut with no taste, but at least she’s not a stripper.”
- “I’d rather mainline Drano than listen to another minute of your whore prattle.”
- “Your gender is hardwired for whoredom.”
- “I don’t like her because she’s a negative fucking bitch, not because she has tits.”
- “Fat girls aren’t real people.”
- “Cum dumpsters.”
On fun:
- “Ready to get shit-faced and grab some titty!?”
- “We can’t all go after the girl with low self-esteem.”
On what women are good for, beyond fucking:
- “I will gut you and grind you into pig fodder.”
- “Get away from me or I’m going to carve a fuck hole in your torso.”
- “I want to shoot every one of these bitches.”
- “The only way I can cut you deep is with a battle axe and a running start.”
- “Rape’s not funny, but murder can be.”
After contemplating some quasi-legal anti-IHTSBIH actions, I decided to start a Facebook page with lots of links and information for people who are unfamiliar with the film. I hope we can educate without having to ever pay money to see this film or encouraging anyone else to do so. This film should come with a serious trigger warning. Since it does not, I offer my own for all of the links and videos on my Facebook page and here.
The Facebook page is currently by invite only so feel free to request an invitation if you would like to be a part of this small feminist action.
Here is a link to the trailer from Shakesville.
Here is the Gawker movie review.
There has been some controversy about the I Hope They Serve Beer in Hell ads on CTA buses with slogans like "Deaf girls can't hear you coming" and "Blind girls can't see you coming."
And here is a little culture jamming because we are not without agency here.
So you don't have to subject yourself to the book, blog or movie, here are some of the most telling quotes from Max
On women:
- “She may be a vacuous slut with no taste, but at least she’s not a stripper.”
- “I’d rather mainline Drano than listen to another minute of your whore prattle.”
- “Your gender is hardwired for whoredom.”
- “I don’t like her because she’s a negative fucking bitch, not because she has tits.”
- “Fat girls aren’t real people.”
- “Cum dumpsters.”
On fun:
- “Ready to get shit-faced and grab some titty!?”
- “We can’t all go after the girl with low self-esteem.”
On what women are good for, beyond fucking:
- “I will gut you and grind you into pig fodder.”
- “Get away from me or I’m going to carve a fuck hole in your torso.”
- “I want to shoot every one of these bitches.”
- “The only way I can cut you deep is with a battle axe and a running start.”
- “Rape’s not funny, but murder can be.”
Labels:
advertisement,
backlash,
CTA,
facebook,
masculinity,
misogyny,
movies,
patriarchy,
rape
Sunday, May 17, 2009
A Few Problematic Products
I am in the market for a new digital camera (not that I can afford it since soon I will be + an MA and - a job, but nonetheless, I've never had one and I've always wanted one). Anyway, I have my eye on a nice purple Nikon so when I came across this on Gizmodo, it caught my attention. Who knew that a camera (much less one whose company is headquartered in Japan) could be so "racially insensitive" or as I'd prefer to say, racist. The varied nature of eye shape seems like the kind of thing you would take into consideration when developing technology to eliminate photos of people blinking.
In other product news, I came across this new "candy bar for women." Another subtle way that women are reminded that their personal value and worth comes from how little space they take up. If the candy bar is for women and it is marketed as being low calorie then it speaks volumes about the ways in which women are taught to think about themselves and other people are taught to think about women. And that is not even to mention the 'creepy' sexual inuendo in the advertising.
Saturday, May 3, 2008
"What Do You Call Them?"
Does anyone else think that this Playtex ad campaign is more than a little creepy?
I am particularly unamused by the videos entitled "What do you call them?" I knew it couldn't be long before corporate America reappropriated the feminist rhetoric of The Vagina Monologues, turning it into the same old sexist bullshit, to sell bras to women.
Particularly irritating are these:
"Husband Pleasers." (As if breasts exist solely for the pleasure of men, not for the women or their offspring.)
"Money Makers." (Because women have been taught throughout history that the only way for them to make it in patriarchal economic systems are through their subjugated and sale-able sexuality.)
"Puppies." (Because women are constantly dehumanized by being relegated to status of animals. And we all know how animals are treated in this country.)
"I've been asked to shake the money makers on the subway a few times." (Trivializing the terrorism that is street harassment. I have heard too many stories at the Holla Back Chicago site to think that this is cute. The most recent contribution "I Never Feel Safe" is especially telling.)
I am particularly unamused by the videos entitled "What do you call them?" I knew it couldn't be long before corporate America reappropriated the feminist rhetoric of The Vagina Monologues, turning it into the same old sexist bullshit, to sell bras to women.
Particularly irritating are these:
"Husband Pleasers." (As if breasts exist solely for the pleasure of men, not for the women or their offspring.)
"Money Makers." (Because women have been taught throughout history that the only way for them to make it in patriarchal economic systems are through their subjugated and sale-able sexuality.)
"Puppies." (Because women are constantly dehumanized by being relegated to status of animals. And we all know how animals are treated in this country.)
"I've been asked to shake the money makers on the subway a few times." (Trivializing the terrorism that is street harassment. I have heard too many stories at the Holla Back Chicago site to think that this is cute. The most recent contribution "I Never Feel Safe" is especially telling.)
Sunday, January 13, 2008
Another Sexist and Rape-y Advertisement
Only days ago, I was a guest speaker in an Intro to Women's Studies course. I spoke to the students about gender representations in advertising (think Jean Kilbourne). I sure do wish I had had this one for my Power Point.
Sunday, December 2, 2007
Dismembered Female Bodies Are NOT Funny!
Feministing frequently posts about objects that are made to look like dismembered female body parts. (Sadly that sentence could have been MUCH longer.)

I found one to add to the collection today during a random google search. The Butt Buoy floats in the water above one's anchor looking like either a murdered or seriously mangled female body. (You really need to see the site to get the full effect.) It is appallingly acceptable to symbolically annihilate female bodies for a JOKE!!! How is that funny?
Taken in the context of domestic violence, date rape, and the every day objectification that women live with this is so not funny.
I found one to add to the collection today during a random google search. The Butt Buoy floats in the water above one's anchor looking like either a murdered or seriously mangled female body. (You really need to see the site to get the full effect.) It is appallingly acceptable to symbolically annihilate female bodies for a JOKE!!! How is that funny?
Taken in the context of domestic violence, date rape, and the every day objectification that women live with this is so not funny.
Friday, November 30, 2007
When Will Women Be Considered Whole Human Beings?
The other day I came across this image while doing a google search. Now I am all about eliminating and/or preventing breast cancer. However, I do not like the tendency toward dismembering female bodies in the name of awareness. This shirt makes it seem as if ending breast cancer is for male (or female, I suppose) sexual gratification rather than stopping the unnecessary loss of female lives. Breast cancer sucks. Women suffer horribly and sometimes die from it. It is not sweet and pink! But most of all, it is NOT about men or what gets them off!
This shirt is just one of many like it that I have come across. I Blame the Patriarchy has a fabulous disection of this trend.
Wednesday, September 5, 2007
Sexism on the CTA (part 1 of 1,000,000,000)
These advertisements are all over Chicago. Specifically, all over the CTA. I am posting it here because I think that it is the perfect marriage (excuse the pun) of patriarchy, heterosexism and capitalism. This ad plays off of insecure masculinity. How do you make wedding rings macho? Why, you equate them with testicles of course.
This ad campaign assumes that all women want engagement rings, that only men can (should?) purchase engagement rings, and that only real men get engaged.
The CTA is FULL of sexist advertisements. The first one I saw was for the movie Captivity. There have been several more since then but I couldn't find them online. I am sure there will be more to come.
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